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Many small businesses, and a fair number of medium to large businesses as well, often get caught in the trap of trying to save money by doing things in-house or on their own. However, when it comes to hiring an email marketing service to handle a wide variety of different components of your email marketing program you really are investing in a service that is sure to show results.
Not all companies offering an email marketing service provide top level features. It is therefore important to shop around and discover what standard features for the service are and what are features that are offered over and above the average. Working with a top email marketing service will allow you to take full advantage of these additional features to make your life much easier.
Managing Contacts
Having a simple way to import and compile all your contacts into one contact list is a feature that is essential in a top email marketing service. The contact information should be able to include a range of different information about the contact including names, country, purchase history, age, gender and even location. Some companies also allow the option to track social media interactions as well, which is essential for some businesses.
Link with Social Media
Just like managing contacts, an email marketing service that provides you with the option to combine your social media campaign with your email campaign is a great benefit. You will have a much more comprehensive understanding of what information specific customers are interested in and what they respond to.
With this integrated information provided by the email marketing service you can devise specific campaigns and programs for different subgroups on your contact list. This type of targeting advertising through both emails and social media is sure to draw customers because of the interest factor while also allowing you to provide incentives to specific groups based on their interests and responses to prior advertising campaigns.
The list of possibilities is endless with an email marketing service that is able to provide full integration between you contact list, your email marketing campaigns and your social media campaigns. Auto-posting features are also available that make spreading the word about your campaign as easy as pushing a button.